TYPES OF VALUES | TERMINAL & INSTRUMENTAL | By - Graves, Milton Rokeach, G.W. Allport | ppt

 

#Values_and_ethics

BBA/MBA

 

This video consists of the followings:

 

1.       Values by Grave’s value system:

(i)              Reactive

(ii)           Tribalistic

(iii)        Egocentrism

(iv)        Conformity

(v)           Manipulative

(vi)        Sociocentric

(vii)     Existential

 

2.       Values by Milton Rokeach:

(i)              Terminal values: Terminal values are the goals that we work towards and view as most desirable. These values are desirable states of existence. They are the goals that we would like to achieve during our lifetime.

 

(ii)           Instrumental values: Instrumental values can be defined as specific methods of behavior. Instrumental values are not an end goal but rather provide the means by which an end goal is accomplished.

(iii)        Difference between terminal values and instrumental values

 

3.       Values by G.W. Allport, P.E. Vernon, and G. Lindzey:

(i)              Theoretical

(ii)           Economic

(iii)        Aesthetic

(iv)        Social

(v)           Political

(vi)        Religious