PRICE DISCOUNTS & ALLOWANCES IN HINDI | Types | Marketing management | BBA/MBA/Bcom | ppt

This video consists of the following:

1.   Concept of pricing: Pricing is the method of determining the value a producer will get in the exchange of goods and services. Simply, pricing method is used to set the price of producer’s offerings relevant to both the producer and the customer.

Every business operates with the primary objective of earning profits, and the same can be realized through the Pricing methods adopted by the firms.

2.   Concept of discount pricing: The seller generally allows some discount to the buyer. It is usually expressed as a percentage of sale price.

A discount is a temporary decrease in price for a good or service, often for a specific purpose. Companies may develop discount pricing strategies such as quantity, seasonal, cash or trade discounts to increase sales revenues.

3.   Types of discounts:

i.             Trade discounts

ii.            Quantity discount

iii.          Cash discount

iv.          Seasonal discount

4.   Concept of allowance pricing: Allowances are another type of reduction from the list price.

The manufacturer may offer an allowance to distributors for promotional activities, e.g. advertising allowance, window display materials, training in sales demonstration, etc. It amounts to a price reduction of an amount spent by the distributor in performing promotional services. 

5.   Types of allowances:

i.             Trade-in allowance

ii.            Promotional allowance

 

Links for some good referred books for marketing management :

   1. http://amzn.to/2FoIG1H  [ Principles of Marketing by Philip Kotler (15/e) ]

   2. http://amzn.to/2APU3vZ  [ Marketing: An Introduction by Armstrong Gary ]

   3. http://amzn.to/2D0MA32  [ Sales and Distribution Management: An Indian Perspective ] ***BEST ONE***