TYPES OF CHANNELS OF DISTRIBUTION | Consumer, Business to Business, Service channels | Marketing Management | BBA/MBA/Bcom | ppt

This video consists of the following:

    1.       Concept of channels of distribution

    2.       Types of channels ( i.e. Consumer channels, business to business channels and service channels )

·         Consumer channels

i.                     Producer direct to consumer

ii.                   Producer to Retailer to Consumer

iii.                 Producer to Wholesaler to Retailer to Consumer

iv.                 Producer to Agent to Wholesaler to Retailer to Consumer

·         Business to business channels

i.                     Producer to Business

ii.                   Producer to Agent to Business

iii.                 Producer to Distributor to Business

iv.                 Producer to Agent to Distributor to Business

·         Service channels

i.                     Service provider to Customer

ii.                   Service provider to Agent to Customer