Factors Affecting Choice of Distribution Channels in Hindi ǁ Marketing Management ǁ BBA / Bcom ǁ ppt

This video consists of the following:
 ● the concept of distribution channels
 ● as well as the factors which affect these channels directly or indirectly:
1. Consideration related to product
    i. Unit value of product
   ii. Standardized or customized product
  iii. Perishability
  iv. Technical nature of product
2. Consideration related to market
   i. No. of buyers
  ii. Types of buyer
 iii. Buying habits
 iv. Buying quantity
3. Consideration related to manufacturer
   i. Goodwill
   ii. Desire to control the channel
   iii. Financial strength

4. Consideration related to Government
   i. Regulations and policies
5. Other factors
   i. Cost
   ii Availability of channel
   iii. Possibilities of Sales


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Buying links for referred books : (sales books)
1. http://amzn.to/2FoIG1H   [ Principles of Marketing by Philip Kotler (15/e) ]
2. http://amzn.to/2APU3vZ  [ Marketing: An Introduction by Armstrong Gary ]
3. http://amzn.to/2D0MA32  [ Sales and Distribution Management: An Indian Perspective ]