SITUATIONS WHEN PERSONAL SELLING BECOMES RELEVANT / appropriate | Marketing & Sales | BBA/MBA/Bcom | ppt

This video consists of following:

  1.       Meaning of personal selling

  2.       Situations when personal selling becomes relevant or situations conductive for personal selling

(i)                  Product situation

(ii)                Market situation

(iii)               Company situation

(iv)               Consumer behavior situation

Buying links for referred books :

     1.       http://amzn.to/2FoIG1H  [ Principles of Marketing by Philip Kotler (15/e) ]

     2.       http://amzn.to/2APU3vZ [ Marketing: An Introduction by Armstrong Gary ]

     3.       http://amzn.to/2D0MA32 [ Sales and Distribution Management: An Indian Perspective ]